Make sure you choose the right size when buying new shoes. If they are too big, it will result in your feet constantly sliding back and forth. This will create excess friction and cause the appearance of calluses. On the other hand, if the shoes are too small, they will press on your feet and cause discomfort, which will result in the rubbing of your feet from both sides.
Make sure the shoes and socks are dry. Excess moisture can soften the skin and make it more vulnerable to rubbing.
Opt for the right insoles. If your insoles are thin and small, it will be difficult for your feet to maintain steadiness when walking. When too much space is left inside shoes, it contributes to the appearance of friction. Correctly chosen insoles, in their turn, slightly lift the feet and contribute to the tighter fit of the shoe.
Make an overlay. If the back part of your shoes is too rough and keeps rubbing your heel, consider getting an inside overlay made from a softer fabric. Cut out a small patch and attach it to the inside part of your shoes.

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