1990s. At the beginning of this decade, the minimal look became popular: red lipstick combined with neutral eye makeup, sometimes with eyeliner. During the second half of the decade, matte textures and neutral shades became a thing of the past, while there were glossy lips to be found combined with colorful eye shadows.
2000s. Frosty lips, white eye shadow, and a smokey eye became fashionable. In the late 2000s, matte lipstick was replaced with lip gloss.
2020s. This period is associated with many experiments. Monochromatic makeup (the trend of wearing one hue on your eyes, face, and lips) and pastel eye shadows became fashionable, but bright colors are also used. On lips, the focus is made on the shape rather than color. They are painted in order to look plumper. The trends of the 1990s have returned. There are different experiments with eyeliner which can be triple, white, or neon. At the same time, strongly sculpted eyebrows gave way to more natural, carefree eyebrows.

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