No smell in nature is feminine or masculine by definition. It is a cultural perception from a long series of habits and specifics of gender behavior, which entered into customs over time. Cosmetic companies, in their turn, supported this trend of gender difference and started to actively use it in advertising their products.

Remember how you behave in a perfume department. If you are a woman, you are likely to go to the shelves with feminine aromas. And vice versa — men won’t be standing in this part of the store spraying female perfume on themselves. Branding, the look, marketing tricks — all these come to the foreground to direct your choice based on your gender.

Pay attention to the difference in the presentation of the product. Bottles of masculine perfume almost always look strict and laconic, while feminine perfumes are more elegant, and sophisticated with smooth lines. The color design also plays a role in choosing a perfume.

However, now trends are changing and buyers are becoming freer, and not limited by gender stereotypes. If we consider the gender difference between smells not as 2 separate clusters, but as a certain scale from male to female, then we can see the real preferences of buyers, regardless of the efforts of marketers.

Research has shown that average consumers of perfume will likely choose perfume located in the center of the gender scale. At the same time, it was found that a person’s gender doesn’t really affect personal preferences. Moreover, the latter didn’t differ between women and men, proving that commercial gender categorization is not that important to perfume users.

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