Monochromatic — When your brand is focused on just one personality trait then it’s better to choose colors from the monochrome scheme because this will emphasize the meaning of the brand color you have chosen. This could be great for minimalist brands, the one challenge here is to choose the hues in a way that you don’t visually stun your audience.
Analogous — These are colors that are next to each other on the color wheel and that have a really harmonious relationship. This is because the adjacent colors are similar in emotional connotations. While you can’t make a mistake with these colors, they are not the best if you want to draw attention or to stand out.
Complementary — These are opposite colors on the color wheel — they sit directly across from each other. Due to this, when paired, they highlight the best in each other. These are best for stimulating and dynamic visuals. Because they are so popular, be careful with these colors because there is a big chance of copycatting another company.
Triadic — This is one of the more stable color schemes. This is because they draw an equal part of the 3 different sections on the color wheel. They are best for analogous themes, yet offer stimulating variety. The most difficult part is to get all 3 colors to match the traits of your business identity.

Comments to article «How to Choose a Color for Your Business»